FitSpirit is pleased to present this team's leader as part of the 2022 edition of the FitSpirit Mother/Daughter Challenge:
Patricia Châteauneuf
General Manager, Sales Media Multiplatform, Montreal and Eastern Canada
Faster alone but further together!
With unifying leadership and results-based management, Patricia is driven to take on new challenges. Despite a busy family and work schedule, she makes it her goal to find time every morning to be physically active. Passionate about the outdoors, she favors sports, such as running and yoga, which allow her to quickly reap the benefits of physical activity. Staying active gives her a good dose of energy to start her day properly and helps her manage stress effectively.
For Patricia, being part of the leaders cohort for the FitSpirit Mother/Daughter Challenge for a third consecutive year is a true pleasure! As a result of her participation in the Challenge during the first two years, she had the opportunity to train and spend precious time with her daughter Béatrice.
"The FitSpirit Mother/Daughter Challenge gave me self-confidence and, above all, the desire to add sport to my agenda regularly, which I thoroughly enjoy!" – Béatrice, 22 years old, daughter of Patricia who took part in the 2020 and 2021 editions of the FitSpirit Mother/Daughter Challenge
It was with a team, in 2016, that Patricia developed an interest in running when she participated in a relay race from Montreal to New York in which each member of the team had to run 80 kilometres. She still keeps a fond memory of this unique life experience.
Patricia has more than 25 years of experience in multiplatform media sales and digital marketing. She is an experienced manager who has worked at Videotron, Astral Media and TC Media. Since 2014, she has been working for CBC/Radio-Canada Media Solutions as the General Manager, Sales Media Multiplatform, Montreal and Eastern Canada.
