FitSpirit is pleased to present this team's leader as part of the 2022 edition of the FitSpirit Mother/Daughter Challenge:
Chief Marketing Officer
Physical activity and mental health: the dynamic duo
When it comes to her daily commitment to run or work out while getting fresh air, Annie is intensely disciplined. It is her way of making “me time,” which contributes directly to her well-being. As a leading director of communications and marketing, Annie knows how her day is going to start, but she never really knows how or when it is going to end. So even if it’s nasty outside, she always gets up early and gets her body moving because the time she spends being active outdoors is a vital anchor to her day.
The old proverb “a healthy mind in a healthy body” speaks volumes about this committed pro, who has been an advocate for mental health and well-being in the workplace for years. For Annie, it is crystal clear: the mind and body needs are intimately linked, and as such, they’re at the heart of her professional and personal success.
Last year, Annie took part in the FitSpirit Mother/Daughter Challenge by cycling 20 km with her daughter Lélia, who is more of an artist at heart, but she too knows how essential it is to keep moving. This year, Annie wants to expand her commitment. She has decided to become a leader for the Challenge, recognizing that it is a great way to get young girls involved in sports while giving them an important opportunity to spend quality time with their mothers.
"I’m really into sports, and I ride my bike to school almost every day. The Challenge gives me a chance to train with my mom and hang out with her while we bike." – Lélia, 10 years old
This new commitment perfectly complements Annie’s involvement with other causes, like the Marie Vincent Foundation, which supports children and teenagers who have been victims of violence, as well as the Douglas Foundation, which strives to improve mental health for everyone, today and tomorrow.